Business Stripped Bare: Adventures of a Global Entrepreneur
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Combining advice with inside stories of Virgin’s greatest achievements, as well as some of its setbacks, this book is a guide to success in business and in life.
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The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World’s Greatest Brand Builder
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Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services.
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Virgin Optimism,
Regardless of who you are – one thing you have to admit is that Richard Branson oozes charisma, energy and vitality. Even looking at the front cover of the book he is given an exotic yet accessible quality. But enough of this hero worship on my part – what are my thoughts on the contents of the book?
Branson does not claim to be an academic businessman. What comes across in this book is his ethos and belief in the power of entrepreneurship. He covers such themes as Leadership, Brand and Social Responsiblity.
The book has of number of strengths. Throughout he uses stories to illustrate his points. My particular favourites were his tales regarding BA, Coco Cola and his initial set up of Virgin Money. So Branson avoids the situation that other business books fall into – using big words and leaving the reader none the wiser to what they are actually talking about.
A second strength of this book is that Branson portrays business not as an entity detached from his or our everyday lives. If used properly and ethically – it can be a source of great change. I reckon Branson and Adam Smith would have gotten on like a house on fire.
A third strength is Branson’s ideas about self empowerment. We may think of Virgin as a monster sized company – whereas in fact it is made up of lots of smaller companies (aside from Virgin Atlantic which Branson readily admits is big). Branson states that the smaller companies avoid the problem of stagnation and each employee can stay energised and involved. Staying with this small scale approach – Branson illustrates how it can be used to tackle such problems as climate change. Correctly he states that large scale solutions often become bogged down.
However the book does have one issue. Branson is much more engaging when talking about the individuals that makes up his company and his relationship with them. The sections where he talks about the high profile individuals such as Al Gore, Clinton and Mandela – tend to get bogged down and I found my attention drifting. I got it that he thinks these guys are great – I just didnt need to read about it for the next 10 pages. Bit rich coming from me since I have just read 328 pages about my hero Branson!
Overall – a great book and with great messages.
The best message being “the brave may not live forever – but the cautious do not live at all”.
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|A little rambling and egotistical but a good read nevertheless,
To me, Business Stripped Bare reads somewhere between an act of ego-polishing for Mr Branson and another interesting insight into how a very successful businessman sees the world and in turn how this impacts how he sees business. Setting aside any discussion about his actual or relative level of successes and his admitted transgressions with the law, it cannot be denied that as a brand Virgin has certainly achieved a global status and for that reason alone I would recommend this book for anyone interested in business.
The book itself is very easy to read, I’d image similar in fact to having a conversation with the author. As a result of this, it does sometimes feel somewhat rambling, possibly a little like a “left-brain” stream of consciousness , which produced for me a few moments where I wondered if I accidentally slipped back a few pages and was re-reading something I’d already been through.
Overall, I’d recommend this book to anyone interested in the following:
* Understanding and building global brands
* Seeing the world and business through an entrepreneur’s eyes
However, if you dislike the following, I’d leave it alone:
* Rambling self-promotion
* Richard Branson
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|Not his best,
Having read other books both by Richard Branson and other major business owners, I had high hopes for this book, unfortunately, I was slightly disappointed in this book.
A lot of it was focused on passing the buck and I got the feeling that he was trying to clear his name for various Virgin things that had gone wrong, especially with Virgin trains. There was also a lot of descriptions of various publicity stunts that Mr Branson has done, prior to reading this I had always thought of Richard Branson as very down to Earth with a good sense of humour. I think the way this has been written misrepresents him and I now sort of think of him as a bit seedy which is causing a conflict in my head as it’s so different to previous experiences of Richard Branson.
Other reviewers have stated that there is quite a bit of “look at me, haven’t I done well” and yes, there is a lot of that but if they were to be honest, that’s the whole reason why anyone is reading this book – because he’s done so well in business and everyone wants to know how.
It’s a good book, which is worth reading but don’t put it to the top of your reading list, maybe look at his other books first.
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