Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))
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probably the best book for students and managers on the subject,
The authorial team have produced an extremely readable, authoritative, practical, wide ranging and illuminating description of how Internet marketing can be planned and executed. It is studded with good examples, technique and advice. It’s even better in this new edition
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|high quality,
I am amazed how full of information is this book ! It’s worth buying it because it enlightens you about marketing online , giving a lot of examples. It’s not only theory but also practice with a lot of links to different websites that are useful to understand or study a certain matter.High professional in my opinion.
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|Book for uni,
I bought this book because my tutor recommended it to me and I need it in order to complete my coursework. I think the information in the book is quite useful and well structured and the book provides relevant examples.
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