3 thoughts on “Internet Marketing”

1. 8 of 9 people found the following review helpful:

   
   probably the best book for students and managers on the subject, 2 Jun 2009

   By 

   Angus Jenkinson “angusjenkinson” (Cambridgeshire, England) –
   
     
   
     
   
     

   This review is from: Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall)) (Paperback)

   The authorial team have produced an extremely readable, authoritative, practical, wide ranging and illuminating description of how Internet marketing can be planned and executed. It is studded with good examples, technique and advice. It’s even better in this new edition

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2. 3 of 4 people found the following review helpful:

   
   high quality, 29 Sep 2009

   By 

   Petroiu Adriana (Lincoln , Lincs UK) –
   
     

   This review is from: Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall)) (Paperback)

   I am amazed how full of information is this book ! It’s worth buying it because it enlightens you about marketing online , giving a lot of examples. It’s not only theory but also practice with a lot of links to different websites that are useful to understand or study a certain matter.High professional in my opinion.

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3. 
   great book, 8 Jun 2011

   By 

   Jo G “J” (UK) –

   This review is from: Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall)) (Paperback)

   Studying Digital marketing at CIM and this is one of the course texts. Cannot reccommend more highly. Simple to follow, and really useful. A must have for wannabe online marketers!

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