Brilliant Online Marketing: How to Use the Internet to Market Your Business
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Great book about online marketing,
If you’re after a useful insight into online marketing I thoroughly recommend this book. Alex avoids fluff and jargon and gets straight to the point. It’s a practical guide to a tough to crack area, and is also easy and interesting to read, which isn’t something you can say about many business books!
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|An excellent introduction to this huge subject,
I thoroughly recommend this book to anyone who is interested in keeping up with the very fast paced evolution that we are seeing in on-line marketing. This book should appeal to anyone who has an interest in learning more about how to market on-line and keeping up-to-date with new techniques and ideas – both business managers and consumers will find it interesting. Alex Blyth takes us through a concise, well organised tour of this complex market-place and throughout manages to tell-it-like-it-is. This book is remarkably accessible to all and does not require any detailed knowledge of jargon or technology. Like all good learning books, it does what it says on the cover.
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|Written by a pragmatist for pragmatists,
Not preachy, but practical, written by a pragmatist for pragmatists, Alex Blyth balances expert opinion with personal experience in an informative step by step guide, interspersed with Q&As and relevant case studies. Alex is a hawk-like business journalist with a laser guided instinct who delivers on the book’s promise. He’s proven with blood, sweat and words what too many academics and digital business hobbyists claim. I haven’t read a more practical and helpful guide for marketers and business owners in years. This book does what it says on the tin.
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