Internet Marketing: AND OneKey Website Access Card: Strategy, Implementation and Practice
List Price: £47.51
Price: [wpramaprice asin=”1405821515″]
[wpramareviews asin=”1405821515″]
[wprebay kw=”internet+marketing” num=”0″ ebcat=”-1″]
Internet Marketing: AND OneKey Website Access Card: Strategy, Implementation and Practice
Useful resource for professional planning,
Don’t read this book if you want a superficial understanding on digital marketing – it’s more an academic resource which places Internet into the wide marketing landascape as a medium, promotion tool, distribution channel, and language/cultural factor itself. The book comes with URLs and references to external resources for updates and best practices. It is definetely a good manual for developing satisfactory to successful (depending on one’s own experience) digital plans.
Was this review helpful to you?
|probably the best book for students and managers on the subject,
The authorial team have produced an extremely readable, authoritative, practical, wide ranging and illuminating description of how Internet marketing can be planned and executed. It is studded with good examples, technique and advice. It’s even better in this new edition
Was this review helpful to you?
|great book,
Studying Digital marketing at CIM and this is one of the course texts. Cannot reccommend more highly. Simple to follow, and really useful. A must have for wannabe online marketers!
Was this review helpful to you?
|