The Google Story
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Inside the hottest business, media and technology success of our time
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Almost 5 stars,
A very interesting book. The writer starts off in a very sycophantic manner, praising Google as if the sun shines out of their HQ. Later in the book the writer covers some more of dodgy practices that Google partake in.
I get the feeling that the reader is being taken on the same journey as the writer; From “Do No Evil” to “Do Lots of Good, but turn a blind eye if it makes Google lots of money”.
In 2007 it could do with some updates to do with the latest news, but gives a great history of internet search as well as Google
Ultimately a very good book, let down from 5 stars by some repetition from chapter to chapter
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|A ‘must read’ for Human Resources Executives,
Ok, so we all know a fair bit about Google. Their search tool is the most popular and their brand is like gold – but what goes on inside the Googleplex? This book is a fascinating insight into the creation and growth of a truly unique and engaging workplace. Whatever your industry and whatever the history of your organisation, there are lessons to be learned here about the economic benefits to your business of having a highly engaged and productive workforce and some thoughts on how to get there.
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|Gud but not great!,
Recently I pruchased this book expecting most of the secrets if not all to be disclosed on how did google achieve such great heights over a decade! And it didnt let me down as this book highlights how a bunch of determined grads did something which changed the world around us and mind you nothing was planned they just grabbed each and every opportunity to achieve an edge over competitors. It explains their childhood which had a vital role to play in their attitude towards the project which became a multi billion dollor company. The only reason I am giving 4* is they are just trying to potray being 100% good…no doubt thy are better off from other companies but their strategy itself is making money and also it becomes a bit boring at the end
Overall good read especially for those curious about googlonomics, how they make money and why are they more succesful than other companies.
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